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What if politics isn't won by facts... but by persuasion?
This week on Persuasion Club, we're back in Scott Adams' Win Bigly as we begin Part 1 of Part 4. Adams shifts from campaign strategy into one of his favorite subjects: the mechanics of persuasion itself.
We'll explore how persuasive techniques work in both business and politics, why some messages stick while others disappear, and how language can shape perception long before facts ever enter the conversation.
We'll also break down one of Adams' most memorable concepts—the Linguistic Kill Shot—and examine how Donald Trump's now-famous nicknames for his 2016 opponents ("Low Energy Jeb," "Little Marco," "Lyin' Ted," "Crooked Hillary," and others) functioned as persuasion tools rather than simple insults.
Whether you agree with Adams' conclusions or not, this section of the book offers a fascinating look at how framing, repetition, and memorable language can influence public opinion.
Join Kevin and Steven as they continue their deep dive into one of the most thought-provoking books on persuasion in modern politics.
Live: Sunday, July 5, 2026
Time: 6:00 PM Pacific
📺 Streaming live on:
• Rumble
• YouTube
• Locals
• X
Government IT workers by day. Persuasion enthusiasts and verbal cage fighters the rest of the time.
Rumble refused to accept Kevin's microphone tonight. And that was after many other problems that involved refreshing Rumble Studio 1000 times. We are SO sorry folks. We will miss you tonight! Look for a new date/time for a retry soon!
We wanted to express gratitude to those that have helped support us lately! We weren't even aware of it until clicking the right buttons on locals! :) Your contribution is so encouraging!
Thanks
Steven and Kevin
@sjvsworldtour
@MadMitch1
@Flaver
@Chopperdog420
Just wanted to give a special shout out to our locals fans (growing by the day!) You are our special group.. we'll have to come up with a name for our P1s. 😜
We enjoyed reading all of your comments after the show was over. Ever single one. We're going to find ways to highlight the best of the best during the show.
Also - tonight's episode audio was... er... not balanced very well. Stay tuned - we will be uploading a replacement episode soon that fixes all of that.
Last up, you may have noticed that the aftershow included all of the other streaming channels. We've been doing that as a freebie for the new listeners. But soon, it will be a Locals only after show. And for subscribers, we're going to have downloadable show notes that will include the episode transcript, links to all of the videos, notes, slides, songs, etc that are used in the show. It's gonna make your socks roll up and down. We guarantee it! Or... your money back.
Have a great night (or day if you're reading this ...
