Whether you're looking to improve your influence, understand how people think, or sharpen your communication skills, this community is for you.
What if politics isn't won by facts... but by persuasion?
This week on Persuasion Club, we're back in Scott Adams' Win Bigly as we begin Part 1 of Part 4. Adams shifts from campaign strategy into one of his favorite subjects: the mechanics of persuasion itself.
We'll explore how persuasive techniques work in both business and politics, why some messages stick while others disappear, and how language can shape perception long before facts ever enter the conversation.
We'll also break down one of Adams' most memorable concepts—the Linguistic Kill Shot—and examine how Donald Trump's now-famous nicknames for his 2016 opponents ("Low Energy Jeb," "Little Marco," "Lyin' Ted," "Crooked Hillary," and others) functioned as persuasion tools rather than simple insults.
Whether you agree with Adams' conclusions or not, this section of the book offers a fascinating look at how framing, repetition, and memorable language can influence public opinion.
Join Kevin and Steven as they continue their deep dive into one of the most thought-provoking books on persuasion in modern politics.
Live: Sunday, July 5, 2026
Time: 6:00 PM Pacific
📺 Streaming live on:
• Rumble
• YouTube
• Locals
• X
Government IT workers by day. Persuasion enthusiasts and verbal cage fighters the rest of the time.
Hey folks, we're back on Locals and it feels really good to be here again. We haven’t even hit the six-month mark yet, but man, we’ve already put out twenty episodes. We went deep with twelve episodes on Robert Cialdini’s book, we’re currently tearing through Win Bigly, and we built our own live game "Who Wants to Be a Persuader" that we play on the show. We’ve also done persuasion duels, tech talks, and a bunch more. It’s been a wild, fun ride building this from scratch.
Even though we love being part of the Scott Adams community, we’re working hard to stand on our own two feet and create something original. That’s why we’re back on Locals, to connect with you directly, share behind-the-scenes stuff, and give you exclusive content you won’t get on X, YouTube, or Rumble.
And here’s something we’re really pumped about: we’re actively working on a book about persuasion that focuses specifically on Scott Adams and his techniques. We can’t wait to share more about...
